Tea Forte

Online Store Design

Tea Forte is all about creating a modern "tea ceremony" experience, complete with finely-crafted teas and custom accessory collections. The existing Tea Forte online presence was several years old. We set out to display the products in a way that reinforced the brand's story, as well as to improve the user experience (Want to shop by packaging? By tea type? Looking for ideas for Mom's birthday? It's all here).

Users can experience a virtual connoisseur's "cupping table" to choose their teas, and each tea sold on the site now includes an enhanced information page with data such as tea origin and health benefits. We utilized Flash and Ajax techniques to create a much more intuitive ordering experience, including lightbox-style functionality for quick basket previews and item details.

View the site: www.teaforte.com

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